One CloudBlue CSP India platform to run your cloud marketplace.
How a Pune MSP retired its billing spreadsheets and Partner Center juggling, and put every Microsoft, Azure and vendor subscription on one CloudBlue platform. Story below.
CloudBlue CSP Automation at a glance
Why CloudBlue anchors most Indian csp automation estates.
- OEM
- CloudBlue is a cloud commerce and subscription-automation platform. It is now a HostPapa company after HostPapa completed its purchase of the business from Ingram Micro in August 2025, and it runs inside HostPapa’s Hostopia channel division. Sirius Star scopes, deploys and manages it for Indian resellers from Navi Mumbai.
- What it is
- A platform that lets a reseller or distributor run its own branded CSP marketplace, with automated provisioning and recurring billing across many vendors on one system.
- Why teams pick it
- It removes the spreadsheet billing, the manual Partner Center provisioning and the month-end reconciliation scramble. The platform meters usage, raises invoices and provisions licences on its own, so margin stops leaking between systems.
- Core technology
- Three parts work together. CloudBlue Commerce runs the marketplace and billing, CloudBlue Connect wires in 450+ vendor catalogues, and CloudBlue PSA (formerly HarmonyPSA) handles CRM, quoting, ticketing and reconciliation.
- India reach
- Sold in India through the channel to MSPs, sub-distributors and telcos on a platform subscription, not off a shelf. CloudBlue has long powered large cloud marketplaces, including the Ingram Micro Cloud Marketplace it grew up inside, so the platform is proven at Indian channel scale.
- India pricing
- A platform subscription, priced by the modules you run, your seller tiers and transaction volume, not a per-seat retail price. As an indicative guide*, a serious marketplace build lands in the lakhs per year. The real number depends on your setup, and Sirius Star returns a written quote in 24 working hours.
- Sirius Star role
- We map your vendor mix, seller tiers and billing rules, size the CloudBlue design, integrate Microsoft Indirect CSP and your other vendors, migrate you off spreadsheets in a planned cutover, and manage the platform from Navi Mumbai.
The CloudBlue CSP Automation ranges Sirius Star supplies
Pick the range that matches the use case. We size the mix in the free 30-minute review.
CloudBlue Commerce
The marketplace and billing engine. Run a branded storefront with automated provisioning and recurring invoices.
- Sell many vendors from one branded storefront
- Meter usage and raise recurring invoices on its own
- Provision licences without touching a vendor portal
- Manage the reseller tiers that sit under you
CloudBlue Connect
The catalogue and channel layer. Wire a vendor in once and publish it across every seller and market.
- Over 450 pre-built vendor integrations
- Configure a product once, list it many times
- Distribute catalogues across markets and tiers
- Onboard vendors and resellers without custom code
CloudBlue PSA
The back office, formerly HarmonyPSA. CRM, quoting, ticketing and billing in one contract-aware system.
- Quote, order and provision from one record
- Ticketing and a service desk for support
- Timesheets and project profitability tracking
- Billing that reconciles against the vendor bill
Microsoft Indirect CSP automation
The reason most Indian resellers start. Automate Microsoft 365 and Azure enrollment, provisioning and billing.
- Enroll customers into Microsoft Indirect CSP
- Provision Microsoft 365 seats and Azure subscriptions
- Bill Azure usage without a month-end spreadsheet
- Reconcile against the Microsoft partner invoice
CloudBlue CSP Automation vs AppDirect, Pax8, Microsoft
All four are honest choices. Most Indian buyers land on the first option for service depth and ecosystem fit.
| Brand | Where it wins | Best fit |
|---|---|---|
| CloudBlue | A full commerce, catalogue and PSA stack on one platform, built for multi-tier distribution and deep billing automation. | MSPs, sub-distributors and telcos running many vendors and reseller tiers that need real billing depth. |
| AppDirect | A polished marketplace and subscription platform with a wide app ecosystem. | Resellers who lead with a clean storefront and a broad SaaS catalogue. |
| Pax8 | A fast distributor-led marketplace for the SMB cloud stack, strong in Microsoft and security. | SMB-focused MSPs who want a ready distributor marketplace more than their own platform. |
| Microsoft Partner Center alone | Free and native for Microsoft CSP, with no platform fee. | Small resellers with a handful of customers who still run billing on spreadsheets. |
How a Sirius Star CloudBlue procurement runs
Free 30 minute review first. Then a written quote in 24 working hours.
Vendor and billing survey
Free. We map your vendors, seller tiers, billing rules and where reconciliation breaks today.
Platform design and quote
We size the CloudBlue design, pick the modules and integrations you need, then quote in 24 working hours.
Integrate and migrate
We wire in Microsoft Indirect CSP and your other vendors, load your catalogue and move you off spreadsheets in a planned cutover.
Manage and review
We run the platform, watch the billing, fix the edge cases and review the design as you add vendors and sellers.
Running a cloud marketplace in India, a field guide
The deeper read for MSP founders, sub-distributors and channel heads who are done running a resale business on spreadsheets.
- The full Pune multi-vendor billing story
- Four buyer questions before you pick a CSP platform
- An 8-point marketplace readiness checklist
- Four moves that stop margin leaking in billing
CloudBlue CSP Automation India FAQ
Common questions about this brand for Indian buyers. Hover any underlined term for a plain-English definition.
What is CloudBlue and what does it do for an Indian reseller?
CloudBlue is a cloud commerce and subscription-automation platform. It lets an Indian MSP, sub-distributor or telco run its own branded marketplace, provision licences automatically and bill customers on a recurring cycle across many vendors at once. In one platform it replaces the spreadsheet billing, the manual Microsoft Partner Center work and the month-end reconciliation that eats margin. Send Sirius Star your vendor list and seller tiers and we return a scoped quote in 24 working hours.
Who owns CloudBlue now?
CloudBlue is a HostPapa company. HostPapa completed its purchase of the CloudBlue business from Ingram Micro in August 2025, and CloudBlue now runs inside HostPapa’s Hostopia channel division under a dedicated leadership team. The platform itself, CloudBlue Commerce, CloudBlue Connect and CloudBlue PSA, continues under the CloudBlue name. For an Indian reseller the practical point is that the platform is backed by a channel-focused owner, and Sirius Star handles the design, integration and day-to-day running here.
How is CloudBlue priced in India?
CloudBlue is a platform subscription, not a per-seat retail price. It is priced by the modules you run, the number of seller tiers you operate and your transaction volume, billed on a contract. As an indicative guide*, a serious marketplace build lands in the lakhs per year, but the honest figure comes from a short scoping call about your vendors and volumes. After that call Sirius Star returns a written quote in 24 working hours.
Can CloudBlue automate Microsoft Indirect CSP billing?
Yes, and that is where most Indian resellers start. CloudBlue enrolls your customers into Microsoft Indirect CSP, provisions Microsoft 365 seats and Azure subscriptions, meters Azure usage and raises the invoice on its own, then reconciles it against the Microsoft partner bill. The month-end spreadsheet goes away. Sirius Star wires the Microsoft integration in first, proves it on a pilot group of customers, then adds your other vendors.
What does Sirius Star do beyond selling the licence?
We do the work around the platform. We map your vendors, seller tiers and billing rules, size the CloudBlue design, integrate Microsoft Indirect CSP and your other vendors, load the catalogue and migrate you off spreadsheets in a controlled cutover. After go-live we manage the platform, watch the billing runs, fix the edge cases and review the design as you add vendors and sellers. The work is run from Vashi, Navi Mumbai, with a written 24 working hours quote SLA.
Ready for a CloudBlue platform quote?
Tell us your vendor mix, seller tiers and roughly how you bill today. Sirius Star sizes the CloudBlue design and plans the migration off spreadsheets.
Pair this on one PO
What buyers typically add to a Sirius Star order. Each link is a live page on the Sirius Star site.
Related reading from the Sirius Star blog
Long-form context from our team. Each link is a live post on siriusstar.in.