Author: Anjali Bhatt

Anjali Bhatt covers the part of B2B IT that doesn't get written about enough: how Indian businesses actually buy. Nine years of B2B marketing technology and procurement consulting, plus three years inside an enterprise procurement team at a Mumbai listed company, give her the dual view of vendor and buyer. She writes the comparison guides, vendor scorecards, RFP frameworks, and CFO ROI worksheets, the documents that get printed and passed across the board table. Her job is to make decisions defensible, not to oversell. At Sirius Star she anchors the buyer's-journey content across pricing comparisons, vs-competitor analyses, alternatives roundups, and the budget conversations IT Heads have to have with finance every March. Based in Navi Mumbai. Strong views on RFP page length (shorter), demo theatrics (less), and what 'TCO' should actually include (more than your vendor wants).